Are you wondering how on earth you can turn your influence, social media engagements, and popularity into a uniquely defined brand that will earn you money consistently without having to look out for people asking you to post for them in exchange for money?
It can be demoralising seeing how much traffic you can drive but none of it is working for you.
You may even have many people who know you, like you and trust you, but here you are, famous but not monetising it well
How about changing that and ensuring you are no longer just having social media engagements, but you actually have the power to convert those engagements into money?
You see, you are not monetising your influence simply because you're not doing 3 things right which are:
- You are neither here nor there.
- You have no conversion mechanisms to own the audience
- You have no offer to sell
STEP 1: You are neither here nor there.
Here is the problem.
You are known on social media, but you are known for nothing specific.
You post about so may subjects and different people know you, like you, and trust you for many things, but no one can identify you with anything specific.
ITell me, what name comes to your mind when you hear "cement and sugar"? I'm sure that will be Dangote, right?
I'm sure you would say Dangote is already the richest in Nigeria, hence his popularity with cement.
Okay, so what name comes to your mind when you hear "medical advice on twitter"? I'm certain the name "Aproko Doctor" came to your mind. Didn't it?
How about when you hear about noodles, beverages, or actors?
Certain names come to mind, yea?
How about having your own name come to people's mind when a certain topic is mentioned?
That will only happen if you decide right now to differentiate yourself by being known for ONE THING.
In the business world, it is often called choosing a niche and serving them consistently with your contents.
It doesn't mean you will never write about any other topc, but it does mean that your chosen niche will be the most dominant topic you write, talk, and inspire people about until you are mostly known as an authority in that space.
So , you ask yourself...
What do I want to be known for?
What problem do I want to be known for solving?
Who are the people I really want to serve that have this problem?
Are these people large enough and capable to pay for my products and services?
How best can I serve them?
You see, you must be known for one thing and you have to decide right now on what you want to be known for.If you're wondering about how to come up with your niche, you can book a consultation call right away and i'll be willing to help out
STEP 2: You have no conversion mechanism to own the audience
Now you can have a niche you are focusing on and people may already be engaging massively with you on social media about that topic, but that wouldn't still bring you money , well except you get paid as a brand ambassador or influencer.
But if you really want to own that audience, and not be left with shock should that social media company deplatform you, then you need to have your own conversion mechanism through which you can convert your social media audience to OWNED audience.
You see, your social media audience is a borrowed audience.
They don't belong to you, but to the social media company.
You've got to:
i. OWN your own email list.
This is the only list that you really own.
Even if you get deplatformed on any social media, you will still have your list to communicate with and ask them to follow you on any other social media you want to join, if you choose to join any.
This is the only way for you to consistently have the traffic you own without wondering when next you will get people to pay attention to what you are doing.
But to get the most out of your list, you must build a relationship with them.
Just the way you build the relationship with them on social media, you should do the same by sending them email newsletters consistently that deliver value, inspiration and help to them.
ii. Own Your Conversion Platform
How do you convert your engagements into your email list, Whatsapp list, or customer list for that matter?
It is by having your own conversion platform created.
Your conversion platform is your squeeze page, your landing page, your funnel, and your website.
It not only gives information that sets you out about what you do and how you can help your audience, but it also helps you convert those visitors into leads, and then further into customers.
The written content on your website must reflect the unique offering you have for your audience.
Take my website homepage (getdigitalpresence.com.ng) for example,
As you can see, the above-the-fold screenshot clearly states who I am, what I do and what I have to offer you.
That's the effect of taking the number 1 step on having a specific niche you want to serve.
Then you see the call to action where I give out FREE access to the first 6 videos of my Professional Web Development Course Bundle.
Why do you think I did that?
Beyond giving my website visitors opportunity to have a taste of my value, I am also primarily getting their email address so I can keep reaching them now that they will be in my list forever
My website is my conversion platform that converts my site visitors to leads and then into customers as they get to buy my products and services.
STEP 3: You have no offer to sell
The other problem you must overcome if you must monetise your niche is the lack of offer on your part.
You see, you can only make money if you exchange something for money.
You already decided on a niche you want to focus on, and you have decided to create a conversion mechanism to convert your visitors into leads and then into customers.
Now, in order to serve your audience to the maximum, you have to create an offer that will give them higher exclusive value and that they will be willing to pay for.
So you need to start thinking of what offer you must create that will either make your audience escape from pain or get them towards pleasure.
The more valuable your offer is, the more money you will earn.
You already have them know you, like you, and trust you.
What you must do now is to create a product or a service which you will serve them at a deeper level and offer it to them.
But you must...
Validate your offer first to ensure it is what they really want.
You can do that by asking a series of questions about the problem your offer will be solving and see if they really have the problem and if they will be willing to pay for a solution to the problem.
Once you have validated your offer, then go ahead, create the offer and sell it to them.
That brings me to the end of this post.
So are you ready to decide on your niche or create your conversion mechanism?
I am looking forward to really helping out with creating your website, squeeze pages, or funnel and ensure you are able to convert your visitors into customers.
If you want help with your conversion mechanism, kindly click the button below and book a consultation call with me right away.
Let me help you 10x your income by creating a high converting website/funnel for you