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Conversion Optimization- Ultimate Guide To 10x Your Business Growth- Part 1

The goal of every busines is to have higher conversions daily or weekly or monthly.

No one wants to waste money running ads or waste efforts posting contents on social media only to realise his or her effort isn’t converting at all.

This post series will focus on the factors that help with conversion and how conversions can be optimised so your marketing efforts are profitable.

What Will I Learn?

What Is Conversion Optimization?

Conversion Optimization or Conversion Rate Optimization is the process taken to iincrease the percentage of desired actions taken on your website.

The action could be turning visitors into leads, or leads into customers, or customers into brand ambassadors.

Understanding what to really tweak and improve upon and implementing such optimization for conversion is crucial to seeing your business grow profitably and at all times.

The Primary Conversion Optimization Goals

The following goals should be the focus of everyone optimizing for conversion. They are:

  1. Multiply Website Traffic Generation
  2. Grow Leads Conversion
  3. Multiply Sales Conversion
  4. Multiply Upsells and Repeat Sales Conversion

 

Goal 1: Multiply Website Traffic Generation

While most guides on conversion rate optimization focus on the rate of conversion of the traffic that has been driven to the website, it is important to know that there will be nothing to convert if the website has no one visiting it in the first place.

Understanding that a large group of e-commerce entrepreneurs does not know their left from the right about generating traffic, it is important to begin these conversion optimization strategies with the very basics of hitting the traffic generation goal.

How To Multply Your Website Traffic

1. Invest In Content Marketing

Every great and profitable brand invest in content marketing. For as long as you have a website, you should publish contents that educate your prospects about your business and offers and get them to aware of your buiness buy your products

 

What is Content Marketing?

Content marketing is the marketing strategy used by brands and individuals to publish and distribute valuable contents that educate, entertain, nurture, and lead their prospects towards becoming customers and brand evangelists.

The focal point of content marketing is publishing the contents on the brand website while distribution can be done via all kinds of available social networks.

 

Why Is Content Marketing Important?

Content marketing is important in creating contents that address your prospects in wherever stages they are in their interaction with your business, the goal being that they eventually become customers.

Content marketing gives the brand opportunity to get prospects to keep coming back to the website to get the valuable published contents.

It also attracts other prospects who may connect with the business via search intent contents on search engines or via the contents distributed on social media.

 

Where is Content Marketing Done?

Content marketing at its core is carried out on the brand website. Distribution can be done via social platforms, but the aim is still to bring back traffic to the brand website.

 

How To Leverage Content Marketing

  1. Publish relevant, valuable and engaging content that educate, your prospects and customers about your product
  2. Spend more time distributing your content to various social platforms to ensure strong and wide visibility.
  3. Have your content calendar set up to avoid writer’s block
  4. Publish and distribute consistently

 

2. Invest In Social Media Marketing

If you really want to drive traffic to your website, then you want to meet them where they gather. You want to ensure you find your audience where they congregate the most and bring them to your website.

 

What is Social Media Marketing?

Social media marketing is simply focusing your content marketing efforts on the social platforms where your audience congregates.

Where content marketing is focused on publishing on the brand website and using social mainly for distribution and to drive traffic back to the website, the focus of social media marketing is to build engagement, brand affinity, and interactions right thee on the social media platform.

 

Why Is Social Media Marketing Important?

Social media marketing helps brands communicate with their audience better in the language peculiar to the social platforms.

This brings the brands in closer relationship with their audience as they research them daily and get feedbacks concerning their products.

Finally, social media marketing helps give brands strong brand awareness and positioning before their prospects and customers as they publish contents that educate their audience

 

Where is Social Media Marketing Done?

Social media marketing as its name implies, is carriend out on social media platforms. Your marketing will be done on your social media wall and in social groups where your audience congregate

 

How To Leverage Social Media Marketing

  1. Have an excellently optimized social profile
  2. Show up everyday to publish regularly on your profile and in groups where you audience congregates
  3. Publish at least twice a day
  4. Send connections and accept connection requests dialy
  5. Research your adudience on each platform to know their desires and concerns about your products
  6. Respond to complaints promptly and treat your audience complaints with urgency
  7. Leverage your audience interaction to increase user generated contents

 

3. Invest In Search Engine Optimization

You don’t want to create contents on your brand website just for the purpose of creating contetns.

Rather you want to create contents that answers the questions on the minds of your prospects and customers.

Hence, the reason you must take search engine optimization seriously as it is at the heart of your content marketing strategy.

 

What Is Search Engine Optimization?

Search Engine Optimization is simply the strategy of getting a website to rank higher on search engines in other to direct more quality search traffic to the website.

You want your website to come up as the first website of choice when someone search a query on a search engine like Google, hence, you engage in several practical steps to get your website in the number one spot on the first search engine result page.

 

Why Is Search Engine Optimization Important?

You simply have more traffic driven to your website if your website pages come up higher on search engines as people search for different queries that your contents have been optimized for.

 

Where Is Search Engine Optimization Done?

Regardless of the different parts in Search Engine Optimization (SEO), SEO can be done in two major places, namely:

  1. On the website
  2. Off the website.

On the website, On-page SEO can be done which includes keyword research, content creation, keyword optimization, etc.

Technical SEO can also be done on the website, which involves everything that improves the site structure and foundation like siteindexing, site crawlability, site speed, site security, etc.

Outside the website on the other hand is where Off-page SEO is done which includes every inter- website relationship strategy that help to attract backlinks back to the content on your website which in effect builds your website authroity and reputation,and direct traffic back to it

 

How To Leverage Seach Engine Optimization?

Follow these steps to leverage SEO

  1. Find profitable keywords you will target, using keyword tool like Ubbersuggest, Semrush, Ahref, etc
  2. Engage in SEO site audit to fix all the On page SEO errors on your website.
  3. Create high quality sharable content optimized for search engines
  4. Set up advanced tracking using google analytics and google search console so you’ll see the traffic sources, content and keywords that are driving revenue.
  5. Engage in link building by sending outreach campaigns to generate high quality backlinks that will earn your site increased referral traffic, authority and trust from search engines.

 

4. Invest In Partnership Marketing

Partnership marketing is another way brands tap into traffic that they might not otherwise be able to reach on their own. A strategic partnership can help you get tons of new quality traffic to your website and help increase leads and sales.

 

What is Partnership Marketing?

Partnership marketing is the strategy by which brands collaborate with individuals, agencies, and other complementary brands in other to tap into a pool of traffic the brands can benefit from.

It can range from affiliate marketing to influencer marketing to agency marketing to cross-promotion to affinity marketing

 

Why Is Partnership Marketing Important?

Partnership marketing gives brands the opportunity to leverage partnering with other complementary brands to get access to their common target audience.

Partnership marketing also ensures each partner is able to satisfy its customers by offering complementary products of the other partners which are needed to meet the total needs of the customer

 

Where is Partnership Marketing Done?

Partnership marketing is carried out either by the partner who has the audience based on mutual agreement as it is in affiliate marketing, influencer marketing, or agency marketing.

It can also be done by both partners based on mutual agreement and terms of the partnership as it is in affinity marketing.

 

How To Leverage Partnership Marketing

  1. Establish mutual goals between both partners
  2. Ensure careful reporting by each partner
  3. Create co-branded contents
  4. Engage guest blogging swaps
  5. Partners offer website and online advertising
  6. Launch co-promoted webinars
  7. Jointed conducted original research

 

5. Invest In Paid Promotions

The fastest and easiest way to get tons of traffic driven to your brand website is to run paid promotions.

If you really do not have the time to figure out content marketing and other types of marketing and if you really want to get going faster, you might want to consider running a paid promotion as your first choice of marketing.

 

What is a Paid Promotion?

As its name implies, a paid promotion is the promotion run by paying any platform where the traffic congregates in exchange for quality traffic driven to your website.

It could be run on social media platforms, search engines, high-traffic blogs, etc.

 

Why Is Paid Promotion Important?

Paid promotion is so important because it helps you beat the time required t0get results in your marketing efforts. As long as you understand your target market, you can quickly start getting a greater number of leads and sales faster than most other types of marketing.

And if you have enough budget, investing in paid promotions can help you conduct various tests in your marketing efforts faster so you can quickly arrive at data-driven strategies and approaches to your marketing.

 

Where Is Paid Promotion Done?

Paid promotions are carried out on social platforms like Facebook, Instagram, Twitter, Pinterest, etc.

They are also carried out on search engines like Google, Bing, etc.

High traffic blogs, newspapers, and magazines can also be used in carrying out paid promotions

 

How To Leverage Paid Promotions

  1. Understand the Pyschology of your users and carefully target them
  2. Target keywords with commercial intent
  3. Create your first advertisement on the social media platform and set up a high converting landing page
  4. Start with a small advertising budget
  5. Revisit your campaign goals and adjust your ad targeting according to your ROI derived and scale accordingly
  6. By ads on high traffic blogs that have your target customers as audience.
  7. Ensure your cost per sale is lesser than your customer aquisition budget and keep the paid traffic on.

 

In the next post in this series, we will examine how to then convert our traffic int leads and grow the leads.

Watch out for it.

In the mean time, do you know other means of traffic generation that I didn’t cover here>

Kindly share in the comment section below.

 

Categories
Design Intelligence

Finally! How To Create a Membership Website With Wishlist Member In 7 Steps

Bonus: Get The First Six Videos In My Professional Web Development Course  for FREE

You have made up your mind to join the Daily Income Business gang and start something that wouldn’t just make you money but also keep customers repeatedly paying for your product or service.

Starting a membership website could be the biggest deal breaker that would be the business model of your dream if you know how to run it well.

Memberships have one thing in common with Subscription-based businesses like Netflix subscriptions, Newspaper subscriptions, Amazon subscriptions, or Cable Tv subscriptions; and that’s the fact that they get customers to pay you on a recurring basis, either monthly, quarterly, yearly, or as you deem fit.

Membership websites however are different from just mere subscription businesses for the fact that the business model revolves around an active community which also ensures the owner of the membership websites gets involved in the community.

[sociallocker id=”20053″]

Bonus: Get The First Six Videos In My Professional Web Development Course  for FREE

 

[/sociallocker]

 

This business model gives you a major advantage over others models because :

  1. You get to keep your members as long as you’re providing value to them. This ensures you keep getting paid recurrently by your customers rather than having to find new customers for new payments the next month or year.
  2. You’re able to provide lasting value and contribution to the members of your community which as result also builds you up and creates a bond between you and your community that affords you the right to recommend great products that will benefit them and make you money too.

In today’s post, I’ll show you how to create a membership website in WordPress with the Wishlist Member plugin  that will get you to run this business model effectively anywhere you are.

Of course, there are other membership plugins or platforms out there I’ll show you later in this post that can effectively do the same job

However, in today’s post, I won’t just show you the steps it takes to create a membership website, I’ll also create one from scratch, For this reason, I have chosen a plugin that’s both effective and very easy to use and that is the Wishlist Member plugin.

So here is what you’ll learn in today’s post:

  1. What Is a Membership Website?
  2. Steps To Starting a Membership Website Business
  3. How To Create a Membership Website 
  4. Steps To Setting Up Membership Functionality With Wishlist Member

 

What Will I Learn?

What Is a Membership Site?

A membership website is a website that runs a continuity program where members or subscribers have some community privilege to in-house perks like tutorials, blog posts, courses, and other benefits that could also be offline events, gift cards, etc., and that are exclusive only to them

Of course, the membership site can have different levels which could be Free or Paid.

Most membership websites incorporate Free levels and Paid levels subscriptions.

When you create a membership website, the benefit it running it goes beyond the monetary value which of course gives you some kind of guaranteed monthly or yearly earnings as long as you keep your members.

The fact that you can raise a loyal following in your own managed community making you the leader people want to keep hearing from and following is an added advantage as it affords you the opportunity to help your audience in a greater way by allowing them to find answers to their questions within the community sometimes even without your own input.

If you begin to find out that you really can not afford to be answering every question your audience keeps asking you without spending too much of your time, and you really want to solve their problems in a manner that would help every one of your audience while you also benefit monetarily from having to solve those problems, then the solution you have always sought for could be to create a membership website.

As mentioned earlier, the beauty of a membership website is the community privilege it grants to the community and which also eases your work as a leader of your audience, giving each member of the community opportunity to interact and solve each other’s problems also.

 

7 Steps To Starting a Membership Business

The steps to starting a membership business are:

  1. Understand your audience and the journey you want to take them
  2. Decide on the membership model you will employ
  3. Decide on the membership platform you will create your site on
  4. Create your membership website
  5. Create your contents for your community
  6. Promote your membership website
  7. Launch the website and plan to retain your members

 

Understand Your Audience And The Journey Through Which You Want To Take Them

Before you set out to create a membership website, you must first identify and understand the audience you want to serve and what their journey from frustration to personal success to becoming an advocate of your business would look like.

Your membership website should serve the particular purpose of helping your audience move away from pain and towards pleasure.

Therefore, you must come to know the pain, frustrations, questions, curiosity, problems, desires, aspirations, dreams perceptions, and goals of the audience you want to serve.

Then you can progress to identify their demographic characteristics like their age, sex, race, religion, marital status, etc.

When you identify these characteristics about your audience, in relation to what you’ve got to help them with, then and only then can you understand the journey through which you’ll take them via your membership website.

This is requisite to really make your website the go-to place for your members and keep them as members because they know that your website is the solution center to their goals and aspirations.

 

Decide on the membership model you will employ

Now that you have identified your audience, it’s time to devise how you’ll set up your audience website and the system through which you’ll take to help your audience via your membership website

Would your membership website be completely free?

Or would you also have paid membership website?

Would the membership website have different levels of memberships?

And would the membership subscription be just yearly or would it include monthly and maybe quarterly subscriptions?

What would be the perks exclusive to the members at each level?

Tutorials?

Exclusive Podcast episodes?

Courses?

Exclusive Blog posts?

Exclusive Newsletters?

How will you deliver these perks?

How would you reward loyal members?

How would you keep your members so they always renew their subscriptions?

And so on and so forth…

 

Decide On The Platform You Will Create Your Membership WebSite On

Now that you have identified the audience you would like to serve and decided on your membership model, the next thing you want to do is to decide on the membership platforms to use.

Depending on your needs, finance, and membership model, you can choose your preferred membership site platform from the ones above.

 

Create Your Membership Website

Once your membership platform has been decided, the next thing you want to do is to then create the site and incorporate the model you decided on in step 2 of this membership site creation process above.

In the next section of this post, I’ll take you through how to create a membership website using Wishlist Member in conjunction with BuddyBoss from scratch just like I used them for this website.

However, ensure you have created different membership levels if they are more than one,…

Ensure your members have a way to subscribe and make payment and renewal payments to access their contents

If possible, ensure your members have their own member dashboard

See to it that you incorporate community focused learning in your membership. You can make use of the BBpress and BodyPress plugins to enhance the social interaction of the website if you’re using WordPress for your membership site

You can also use the BuddyBoss platform theme and plugin which gives far better social interaction and enhancement to your WordPress membership website.

Once you’re done creating your membership website, just before you start promoting the site, you want to go to the next step which is…

 

Bonus: Get The First Six Videos In My Professional Web Development Course  for FREE

Create Your Contents For Your Community

Your want to have some pre-created content ready for your prospective members to land on and consume as they join your membership.

You don’t want them joining your membership and realizing there is nothing for them to see and become remorseful and angry for buying into your membership or even asking for a refund.

Therefore, before you ever promote your membership, you want to have some content ready for your subscribers, whether those at the free or paid level.

Of course, the content you’ll create would have been determined when engaging steps 1 and 2 above.

When you have at least 5 to 10 contents ready for each level you created that you want to promote, then you can move to the next step

 

Promote Your Membership Website

Your membership website and your contents are ready.

The next thing you want to do is to vigorously promote your business to your prospective customers, stating what they have to gain if they join your membership.

Your job at this point is to presell your membership to your existing audience and also begin to find a new audience for your membership website via organic traffic generation and paid traffic generation strategies.

 

Launch Your Website and Plan To Retain Your Members

As you promote your website, you can set a fixed launch date when you will open your membership for massive sales.

You should have developed a launch strategy during the Step 2 stage.

Depending on your plan, you can choose to start preselling the membership before the launch date.

You can even make your launch period somewhat of a 7 days launch to give more people a window to buy into this membership which they might have raised their hands to buy by joining your waiting list earlier during the promotion period.

You could also discount the price for those that will join your membership in the launch period and remove the discount after the launch period. This could effectively help you to retain your first set of members as they wouldn’t want to cancel only to come back to pay a higher fee.

Nevertheless, ensure you have developed an effective launch strategy long before you’re done creating the website and implement the strategy accordingly as you begin the promotion of your membership website.

If you go through these 7 steps laid out accordingly, you should have your membership business set up effectively and for great profitability within a few days or weeks or even months depending on personal previous knowledge of business creation and marketing.

Now that we have gone through the various steps you could take in create a membership website business, in the section below, I’ll go through how you can effectively create a membership website from scratch using Wishlist Member and BuddyBoss

Ultimate Guide To Creating a Membership Website With WordPress and Wishlist Member

I’ll take you through the best tutorial you could ever find on creating your membership website using WordPress and Wishlist Member.

Why WordPress Though?

You might ask why WordPress and why Wishlist member of all other membership builders and platforms.

First of all, WordPress powers over 43% of all websites in the world.

The fact that you are not boxed into a particular platform that you must always continue to use for your membership website once you signed up with them, gives you the freedom of choice.

WordPress(.org) is free to use and with it you are free to use many of the membership plugins out there when creating your membership website.

With thousands of free and paid plugins, you have the liberty and more control in designing how exactly you want your website to look unlike when you use other hosted solutions.

So the freedom, control, and the fact that it could be less costly compared with other hosted builders make WordPress the most popular choice when it comes to creating a website.

Why Wishlist Member?

Of all the WordPress-based membership website plugins, one of the oldest among them is Wishlist Member.

Having evolved in the year 2019 from the old and not-so-great version, Wishlist Member has finally proven to be a top contender in the membership website builder space.

Its vast array of integrations made it stand out amongst its newest competitors and made it still the top choice for creating membership websites.

I particularly chose to use Wishlist Member because not only does it integrate with Woocommerce naturally, but it also had myriads of integration with other plugins and has very cool and appealing interphase.

Bonus: Get FREE Access to my Premium Professional Blog Website Creation course

With Wishlist Member, you also get to have more freedom on how you want to structure your membership website rather than being limited by a lack of integration or huge pricing expense some other builders have.

Now let’s take a dive into how you will create a membership website with Wishlist Member.

 

Create a Membership Website In 7 Steps

  1. Domain and Hosting Registration
  2. Install WordPress On Your Domain name In Your Hosting
  3. Install Wishlist Member and Other Plugins
  4. Set Up WordPress and Configure Your Theme and Plugins
  5. Set Up and Configure The Wishlist Member Membership Functionality
  6. Test Your Website Functionality
  7. Launch Your Website

 

Domain and Hosting Registration With Interserver

The first thing you want to get is your domain name and hosting.

Your domain name is your web address that people will type into their browsers to get to your website pages. It is that www.yourdomainname.com

You get a domain name by registering it with a domain name registrar that ensures it is secured for your website alone and no one else can use it.

There are many domain name registrars you can buy your domain name from and they include Namecheap, GoDaddy, Smartweb, Hostinger, Bluehost, etc.

Your hosting on the other hand is the server where your website files are stored and from where they are rendered to the browser of your visitors so they can get to your page.

The Nameserver you’ll be given when you register your domain name helps to connect your server to your domain name which your visitors input in their browser to access your web pages.

Most domain name registrars also host your website and they still include Interserver, Hostinger, Namecheap, Bluehost, Smartweb, ScalaHosting, Inmotion, etc.

While I do mostly use Namecheap to register domain names for my clients and host the website on Interserver (I prefer to buy a domain and hosting on different companies though that may change later), I have also bought both on Interserver.

Interserver is my first choice of hosting because of its Price Lock Guarantee.

InterServer Web Hosting and VPS

 

So aside from the fact that you’re given 65% off your first year(yes you pay just $2.50/month) like many other hosting companies do, but unlike others where you could start paying between $10-$15 per month when you want to renew, Interserver’s shared hosting currently renews at $7.

The sweet thing is that if you purchase your hosting right now, it doesn’t matter if the price then goes up to $10/month or $20/month in subsequent years, you are guaranteed to continue paying the $7 per month renewal amount you saw when buying it the first year.

This Price Lock Guarantee ensures that you don’t wake up one day to realise the cost of hosting has increased.

The hosting I bout at $5/month years ago renews at the same rate today even though it sells for $7 per month now.

So you can get both your domain name and hosting at Intersever here at the 65% discount price of $2.50 by clicking on the Buy Now button.

You can then choose the first option and input the domain name you want for your site if you haven’t bought it elsewhere or choose the second option if you’ve already bought it from another domain name registrar.

If you choose the first option and you input your domain name, you’ll get a notice to change the domain name if it has been taken or to continue if it hasn’t been taken

You can then proceed to register your account, log in, choose what plan you want to pay for, whether monthly, or quarterly, or yearly, and proceed to make payment afterwards.

 

It should be noted that making a payment with Paypal ensures your hosting is activated automatically.

I found out that if you make a payment with your credit/debit card, you’ll get to send your ID to them for verification before your account is activated.

Once that is concluded, then we go to the next step which is ….

 

Install WordPress On Your Domain name In Your Hosting

WordPress comes preinstalled in Interserver. Once you’ve bought your hosting, then you need to install WordPress on your domain name inside of your hosting.

You can as well install the WordPress on your subdomain name if you choose to.

Scroll to the Softaculous section of your hosting panel (or Cpanel) click on WordPress and you’ll be taken to the Softaculous installer page where you’ll install WordPress on your domain name.

Click on WordPress

Erase the “wp” choose the domain name you want to use if you have more than one in your hosting, insert your username, password and admin email, then click on the Install button.

Once it has been installed, you’ll be notified on the page that your installation has been successful

You can then click on your admin URL and get to your WordPress backend where you’ll begin building your membership website.

 

Install Wishlist Member, BuddyBoss, Woocommerce and Other Plugins In Your WordPress Admin

For our membership website, we will be using Wishlist Member.

So you’ll have to get to the Wishlist Member website and make your purchase here

 

Click on Get Started, choose your purchase option and make the purchase

Once you have the purchase made, then you can install Wishlist Member on your website.

For the theme, we’ll also pruchase the BoddyBoss Platform Pro and theme .

The Buddyboss Platform Pro plugin also has a limited Free version that you can download here. The plugin is a combination of the BBpress and BuddyPress plugins which gives a social media like and forum to your website.

Using the theme however also ensures that these features appear very appealing, organized and professional.

Just go here to make your BuddyBoss purchase right away

You can then install the BuddyBoss theme and plugin after the purchase.

The other plugins you may want to install are the Woocommerce plugin, Wordfence plugin for security, your Elementor(Or Thrive Architect) plugin to build your pages, WP Rocket and/or Autoptimize for speed and caching, Rank Math for SEO, etc.

 

Set Up WordPress and Configure Your Theme and Plugins

Before we go into configuring our Membership plugin, that is Wishlist Member, at this step, you should configure the BuddyBoss theme and every other plugin and see that they are all working well,

Go to the Theme Option of your BuddyBoss on the WordPress admin section and configure each section there including the BuddyPanel.

You should also set the website name and tagline in the General section of the Settings in the admin panel.

Then you should change the Permalink, create the home page and blog page and set them up in the Readings section of the Settings in the admin panel

Configure thtme option and every other theme settings
Set up WordPress name
Create and set the home page and blog page

You can set up the Menu by clicking on it fron under the Appearance section of the admin panel.

Set up the main menu and your BoddyPanel Menu also.

Main menu creation
BuddyPanel menu setting

Configure every other Setting in the BuddyBoss theme including the Components, Pages, and Integrations. Fo the sake of this tutorial however, I’ll import some selected demo data which includes the members, activity, forums, discussions, replies, etc.

Your homepage can however be built with elementor, uisng the dashboard template of BuddyBoss in Elementor.

With WP Fusion, you can set the homepage which is the members’ dashboard to be seen only by logged in users while you redirect other visitors or not logged-in users to a different homepage entirely..

However, I realised importing the page from elementor didn’t work until I had to activate BuddyBoss and Elementor integrations in Wishlist member, create a membership level in Wishlist and add my account to the membership level.

Either of or all the actions above made the import work.

Homepage before import from Elementor
Homepage after import from Elementor

As you can see, the profile image hasn’t been set up.

So you would need to conifigure the homepage/memberpage and make it exactly the way you want.

You can check out my memberpage when you signup for Free and log in to my website at getdigitalpresence.com.ng and see how awesome it is.

Now, like I said before, you can restrict that page to logged-in members only and create another homepage where you’ll redirect your website visitors and not logged-in users whenever they attempt to browse your homepage or click on your logo.

WP Fusion can help with this in the page settings

Homepage for Not logged in users
Restricting homepage to logged in users
Home page demo design for Not logged in users

You can go ahead to create every other page of your website, design the website to suit your brand taste and create the content, courses, tutorials, training, etc . now or later.

When you’re done, you can then go ahead to the next step where you configure the Membership functionality.

 

Set Up and Configure The Wishlist Member Membership Functionality

It’s now time to create the membership functionality on your website.

Wishlist Member, although created with so many functionalities and options, is so easy to set up, with the many integrations that give it an edge over most membership plugins.

You’ll be met with the setup wizard that takes you through how to set it up when you first click on Wishlist in the WordPress admin panel.

You can follow through or skip it and just go ahead and create your first membership level.

Remember the membership model you decided on in Step 2 above of this TUtorial ?

 

Setup Wishlist Member In 8 Steps

  1. Create and Setup Membership Level
  2. Setup Pay Per Post 
  3. Add and Configure Integrations
  4. Manage The Members 
  5. Setup Administration Settings
  6. Setup Content Protection
  7. Setup Content Control
  8. Setup Advanced Settings

 

Create and Setup Membership Level

Here is where you now begin to implement by creating the membership levels you want for your membership website.

How to create a membership level
Add the membership level

Once you’ve created a membership level, it’s high time to configure how the level will function.

First, go ahead and decide on the ACCESS Expiration whether it’ll be Ongoing, Fixed Term on On a Specific Date.

I think you want to leave it at Ongoing and control access using Woocommerce payment gateways or any other payment gateways or you might actually set it up to expire on a fixed term after which your members can then renew after expiration.

It’s your call actually.

choose expiration option

 

After that, you’ll then go to the Registration tab to set it up.

Switch on Enable the registration form header/footer if you want to customize it

Switch on Enable custom registration form if you want to customise the registration form for the level

Switch on Enable Grant Continued Access if you still want members who have canceled their membership to have access to the content they previously had access to

Switch on Enable the Uncancel on Re-registration if the form is used for the registration so members who had canceled can reregister.

Leave Enable Simple Registration Url On after testing the level if you actually set up the level to be Free or for manual registration to still be done after payment in case the payment gateway isn’t integrated with Wishlist Member.

This is not advised because your registration form can simply be leaked if the level is a paid level and people could then register for Free if you set their registration to be active without admin approval.

Otherwise, just switch it off and switch on the Enable auto created account for Integrations while you make sure to use Payment Gateways integrated with Wishlist Member of which there are many of them available including many others through Woocommerce.

Membership registration tab

 

Now you then move to the Requirement tab and switch on any of the options there.

Requirements tab

In the Additional Settings tab, you have some intresting options there you want to take a look at.

The first option is the Registration Date reset. This has to be switched on if you chose Fixed Term or Specific Date for Expiration in the Access Tab

As for the Redirects options, you can switch them on if you want to redirect your members to specific pages upon registration, login and logout

Additional Settings tab

The next tab after this is the Email Notifications tab where you can decide to click on each of the options and edit the email body and the sender name and email address.

Email notifications tab
Edit notifications

Next is the Actions tab where you basically set up some automations like removing or adding a member from a level when he or she is removed from or added to or cancelled from another level

Actions tab
Actions automation

The last tab is the Woocommerce tab where access to the membership can be setup to be granted via a product created in woocommerce.

You can either create the product from Woocommerce and choose the membership level from the Wishlist Member tab of Woocommerce which will then automatically reflect in Wishlist Member or you can choose the woocommerce product from the Woocommerce tab of Wishlist Member and it will also reflect in the Wishlist Member tab of Woocommerce..

Grant access to membership via a woocommerce product
Granting access to membership from woocommerce

Pay Per Post Setting

Now that we are done with the settings in the Level section of the Setup in Wishlist Member, we can also setup any content on a Pay Per post protection.

Any post that has been protected with Pay Per Post protection will appear in the dashboard as you can see below.

You can also switch on any of the options in the Settings option of the Pay Per Post section and control how you want the website to work.

You can set up your Pay Per post protection for each post, or page by clicking on the the Protected button in the Protection and Access tab of the Wishlist section at the bottom of the post/page

Then you go to the Pay Per Post Access tab and enable it as seen in the image below

Protected post
Pay Per Post settings

In the System Pages tab, you can configure the error messages people who do not have access to the post would receive depending on the reason they are not granted access. If not set, the Global Default will be applied.

Error pages set for the post

To connect with Woocommerce or any other payment integration you have setup, you would need to copy the SKU and use it when creating the product as you can see in the images below

copy the sku from the integrations section
paste it in the product sku section

Update the post and publish the product. Once done, do well to add the post/page in the Membership Level segment of the Wishlist Member tab of the Product you’re creating as seen in the image below.

add the protected post as the membership level

Now you can update the product again and your post is well protected. Just make sure to direct users without access to the url where they’ll purchase the product/post and have access to the post.

 

Add and Configure Integrations

You now can move to the next tab-Integrations.

Here, you’ll add your payment integrations, add and configure your CRMintegrations and add any other inegrations as seen in the images below.

add your payment integration
add your crm integrations
add other integrations

This post is already 4, 539 words long so in other to not write endlessly, I’ll summarize every other major tabs moving forward.

 

Manage The Members Tab

In the Members tab, you can see the list of all the members and manage them from there by adding them manually to a level directly or clicking on the member and editing their levels and various access in the website as seen in the images below

add directly to a level
edit various access

 

Administration Settings

In the Administration tab, you have the opportunity to set up email broadcasts and send to your members.

Setup email broadcasts
Create email broadcasts

You can also back up Wishlist Member, reset it, export your members record and even roll back Wishlist Member.

Backup Wishlist Member
Reset Wishlist Member
Rollback Wishlist Member

,

Content Protection, Content Control and Advanced Settings

These settings in themselves will have to take a couple of blog posts to cover fully because they are so powerful.

To summarize, in the Content Protection tab, you can set up total protection for each and every content of your website as seen in the images below.

content protection
set up ontent protection for each content

In the Content Control tab, you can drip contents, archive the contents so it can not be seen by thoe who joined after it was released, and also manage your contents well.

Content control

In the Advanced Options tab however, you can set up the different ssettings of the Global defaults sections, the Login settings and styles and every other settings of the Wishlist Member.

Advanced options login tab
Advanced Options global defaults tab

If you installed WP Fusion, you can also set up the CRM tags of Wishlist Member membership level in the main menu or .

You can do the same for the Pay per post in the Wp fusion tab of the Wishlist segment of the post.

This is only needed however if your CRM isn’t found in the Integrations of Wishlist Member or if you so decide to make use of WP Fusion as you main integration control for all plugins in your website, which is also cool.

Wp fusion Integration for WM and your CRM
WP Fusion integration in Pay Per Post

 

When Will You Create Your Membership Website?

You have read through this post and now have a perfect understanding of how to create a membership website with WordPress and Wishliat Member, using other plugins like BuddyBoss, WP Fusion, and Learndash to perfect the look and functionality of your membership website.

The question is ‘when will you get started helping your audience or prospective audience with their problems using your contents while making money at it?

If your answer is now, then go ahead and go through the 7 Steps to starting a membership website above and start your membership business also.

Go through the 7 Steps To Create a Membership Website also to create your own membership website right away.

And setup your Wishlist Member plugin using the 8 steps above.

However, If you really do not want to go through the stress of creating the membership website yourself, then I am available to help you with it speedily within the space of 7 days.

create a membership website with wishlist member

 

Bonus: Get The First Six Videos In My Professional Web Development Course  for FREE

 

 

Categories
Design Intelligence Marketing Intelligence

13 Common Website Problems Business Owners Battle To Solve Vigorously

Bonus: Click to download the PDF version of this post

You might or might not have a website currently.

If you have a website or it’s already being built, this post is for you as it would  help you recognise the potential problems your website is likely to face that if not solved, could probably lead to it being another dead website on the internet.

But don’t fret, you’ll also learn how to prevent or solve them.

If however you do not have a website yet but plan to in the near future, it’s crucial you know these common website problems so they form the basis for your decision on whom to hire for your web design project, plan your website visibility, and ensure your website converts.

Since the advent of the internet, websites have been a central mechanism for most businesses to grow.

While depending on social media websites is great (you see, they are also websites helping the world connect and grow their business), having your own website is of utmost importance to the growth of your business if you must have your own real estate where you run your show without being afraid of getting banned one day by the owners of the social media websites you depend on.

However, with having a website comes also some unplanned but common website problems you might face and for which you should be prepared against.

common website problems

I have grouped these problems into 3 major categories every business might face and they are:

  1. Technical/Design Problems
  2. Search Engine Visibility Problems
  3. Conversion Problems

While the visibility and conversion problems are sometimes also basically based on website technical/design fault, they are often identified when the business owners become aware of either the lack of visibility in search engines or lack of conversion. 

Hence why the problems are specifically grouped under them.

Here are the 13 common website problems that frustrate businesses and how you can solve them or prevent them altogether.

 

What Will I Learn?

A.    TECHNICAL/DESIGN PROBLEMS

 

1.   Your Website is Extremely Slow

 

Statistics show that 1 in 4 visitors will abandon a website that takes more than 4 seconds to load.

However,there are a ton of slow websites on the internet and yours shouldn’t be one of them.

Having a slow website is the last thing you want as it means you would have most people bounce off your website pages as soon as they land on them.

No one gets excited using a frustratingly slow website and except being mandated to stay on the website, clicking away from the website is often the happy action taken by users that land on such a web page.

Check out the speed of your website here at gtmetrix.com

Some of the reasons for having a slow website include:

 

Inadequate Hosting Resources

The main cause of a slow website is often the hosting being used to host the website.

A hosting with limited resources will often lead to a slow website regardless of the optimization done by the web developer.

So the first thing you want to ensure is to get a good hosting company for your website.

Recommended hosting companies you can use are Interserver (which I use), Hostinger, Namecheap, Scalarhosting, Bluehost, Inmotion, etc.

 

No Caching

Another reason for a slow website is not utilising caching on your website.

Caching helps reduce the workload on your server by storing your website content on the fast action memory of your user’s browser, ensuring the browser delivers the page when next it is visited without putting work on the server.

if you’re using a content management system like WordPress for your website, using adequate caching plugins will address this problem and increase the speed of your website.

 

Not Using Content Delivery Network

Content delivery network is a network of different servers across different locations of the world that help your website load its resources from the server closest to the location of the visitor, thereby rendering the web pages faster.

They also do have caching ability in them, helping to increase the speed of the website.

Not using CDN might be the potential reason you might still be having a slow website.

The solution is quite simple. Get a CDN to utilise.

CDNs like Cloudflare, ArvanCloud, Jetpack Site Accelerator, etc are free to use and you can also upgrade to their paid plans or use other piid CDN.

Bonus: Click to download the PDF version of this post

 

Other Causes.

Other causes for having a slow website include having too many plugins, having render blocking javascript or css delaying page load, having too many http requests, no gzip compression,  not optimising your media assets, etc.

 

2.   Getting hacked and loosing User, Data

It is said that 71% of data breaches are financially motivated and the average cost on one data breach is $108,000.

Also, according to Forbes in 2013, 30,000 new websites are hacked daily.

You can imagine the mess for any website that gets successfuly hacked

You definitely don’t want your website to be a part.

Your website might be attacked as most websites are, but you want to make sure it doesn’t get hacked.

How to know your website has been hacked???

You know that your website has been hacked when:

  1. It is used for unwanted redirects and advertisements, 
  2. You lose access
  3. You find new admin users you haven’t created
  4. Your customers complain about their credit/debit cards being hacked
  5. Your website becomes very slow and show error messages
  6. Google chrome alerts visitors when visiting your websites
  7. Your hosting provider takes your website offline

And many more…

 

Common ways your website could get hacked include:

  • Brute Force Attack

When hackers attack your website via brute force attack, trying to guess your password, a weak password might easily be guessed and the access gained into your website.

You can prevent this by setting a website firewall on your website that limits this brute force attack using plugins like Wordfence. You can also set a 2 factor authentication policy for all your website admin details..

  • Denial Of Service(DOS/DDOS.)

This is a situation where hackers attempt to flood your website with tons of traffic from different computers until your web server wouldn’t be able to contain such a large amount of traffic, thereby leading to your website crashing.

This can be mitigated against by using website application firewall solutions like Cloudflare, Verisign, etc.

  • Phishing

This normally occurs when the users of a website are sent fraudulent emails with phishing links that may be directed to a phishing website that resembles the original website.

The aim is for the users to divulge their login details or personal information which are then used to gain access to the original website.

Users of a website, especially the administrators need to be educated against clicking on any link from suspicious emails like this.

  • Cross-Site Scripting

This normally occurs when hackers embed malicious Javascript in hyperlinks which, when clicked, could steal personal information or hijack web sessions and take over the account of the user that clicked on the link.

Most times these hyperlinks are placed in website forums, and social media websites where any user can click on them.

This hacking problem can be solved by removing malicious code from your website, installing a web application firewall and updating your theme and plugins.

  • Other causes

Other ways your website could be hacked include plugin vulnerability, shared hosting hacking that could affect your website on the same IP, etc.

 

3.   Website Having Critical Error

You might be shocked to find out your website has a technical problem, not loading and only giving off a white screen with the notice,”your website has a critical error…”.

This is often caused by either plugins incompatibility, your theme, or outdated PHP version of your server.

How To Solve “Website Has Critical Error” In WordPress

To solve this with WordPress, you may first begin by 

  1. Updating your themes and plugins and then switch to the default theme, Twenty Twenty One.

If it’s still giving off the critical error, then the problem isn’t from the theme.

You would then need to investigate which plugin is causing the issue.

You do this by either:

  1. Deactivate each plugin one after the other while checking the frontend of the website at the same time until it loads correctly.

Then that last plugin you deactivated would be the culprit causing the issue. 

Activate the rest one after the other and still check the frontend while leaving the error causing-plugin deactivated.

  1. Deactivate the whole plugins and see if the error is gone.

If it is gone, and the site loads properly, then a plugin is surely the cause, so begin to activate each of them again while checking the front end to see that it still loads properly. 

Once you see the front end returns back to critical error upon activating a plugin, then that plugin is the one causing the issue. 

Deactivate it back and reactivate the others.

  1. If the critical error still shows after you’ve deactivated all the plugins, then your PHP version might not be up to date. 

Go to your cPanel and update your PHP or contact your host about the issue and they might help you update your PHP version to the latest.

More often than not, the critical error is often caused by plugins incompatibility with one another.

4.   Crappy Web Design with Bad Navigation

Having a crappy website breaking apart and with poor design that puts people off is a dent on any brand’s image. 

No, I don’t mean you have to build the most beautiful website, but your website should be decent enough for people to use.

And having a good website is not all about the aesthetics alone, it’s mostly about the user experience.

A website that takes your user to click through many pages for instance before they can find your contact page is a frustrating one.

You want to design a website with an excellent theme, that is both beautifully designed, well structured, has good navigation and performs the function it is meant to perform.

 

create a membership website with wishlist member

 

5.   Not Mobile Responsive

Gone are the days where people tolerate a website they have to zoom in to be able to see what’s outside the screen width.

Even Google penalises websites that are not mobile responsive and rank them low.

So having a non-mobile responsive website is both a technical problem and then a visibility problem that hurts your business.

You definitely must put mobile responsiveness in consideration when creating your website or hiring a web developer to create it for you.

If you’re building your website using WordPress or other content management system, ensure the theme you use is mobile responsive and the landing pages you build are tested to appear very well on mobile.

Bonus: Click to download the PDF version of this post

6.   Not Using SSL Certificates

Secure Sockets Layer Certificates help in protecting your websites by authenticating a website identity and enabling an encrypted connection between the web browser and the server to prevent eavesdropping.

This allows your website to use https, securing your users credit card information and other personal information on the internet as they input them in your website.

Not using an SSL certificate on your website is the reason you see “not secure” on your browser when browsing through some websites.

This is risky as such websites might expose the data of website users to hackers.

In fact, if you have an insecure website, it will even affect your ranking as Google has stated that having an SSL certificate on your website gives your website an advantage in site ranking.

So when hosting your website, ensure you install an SSL certificate, even if it’s the free one, and get your website secured.

 

7.   Poor Integration With Other Software.

This might have been under the crappy website problem, but it’s safe to distinguish it as a unique problem because it’s very serious on its own.

Bad integration with plugins can make or mar your website.

Imagine not configuring your payment plugins correctly and not having the patience to test the functionality before running ads to the website.

Your money will be wasted and no one will make any purchase. You and your potential customers will get frustrated until you fix the issue.

You want to make sure you test EVERY functionality of the website before launch, to ensure every plugin is functioning perfectly and there is no issue at all with any part of your website.

 

8.   Website Not Backed Up.

This problem could get to be noticed only when something very bad has happened to your website like being hacked or having a plugin tampered with that causes irreparable damage to the web design.

Your best option might be to roll your website back to the way it was 24 hours prior but how will you feel if you then realise your website was never backed up?

You would risk having to take more hours or days trying to rebuild your website and get it back to functioning the way it was before.

To prevent this, you want to make sure:

  1. You host your website on hosting companies that help you remotely backup your website
  2. You want to manually back up your website on your cPanel section or set it up to automatically get backed up
  3. You might want to install a backup plugin like UpDraft Plus and back up your website automatically at intervals set by you to a remote location.

Doing any or all of these options above will save your business from the stress you would have faced if you never backed up your website.

9.   Website Suspended/Shut Down

Website shutdown is often caused by an hosting going offline for a period of time.

There’s rarely any hosting that has 100% uptime. At best, it will be 99%, hence you might find that one time your website went offline for like 5 minutes before being restored back.

Unfortunately, there’s really not much you can do than to consult the hosting and lay your complaint about that.

However, website shutting down does happen when your website hosting gets expired and consequently gets suspended  by the hosting company because you didn;t make payment to renew it..

This gives off the notice “Account Suspended, Contact your hosting provider for more information” when you or anyone browse the website.

All you need to do in this instance is definitely to make payment for your hosting renewal.

If you have the hosting details, then you should make the payment right from your hosting. If your web developer is with the hosting details, then you can reach out to him to make payment on your behalf.

The better option however is to ensure your hosting details are recovered from the web developer after the project is done.

 

create a membership website with wishlist member

 

  B.   VISIBILITY PROBLEMS

Visibility problems occur much after the website has been created.

The owner of the website has launched his or her website and created some contents and uploaded products(if it’s an ecommerce website) but after 2 or 3 months, he begins to feel unsettled that people aren’t visiting the website. and by the time a year passed, he would almost want to give up on his website.

The following are visibility problems of a website

10.   It Is Not Seen On Search Engine

No one will visit your website from Google if it is not appearing in the search result pages.

Getting your website to rank on Google’s first page for one or many keywords is the sweetest thing you can do for your business as it means you will have an endless number of visitors coming from Google to your website.

But the case where your website appears to be invisible on Google search, then there is a great problem. 

Your Website Isn’t Seen On Google Search Because

  • Your Website is Yet To Be Indexed by Google.

Website indexing is a process used by search engines sending out their robots to find new and updated contents on the internet, understand the web pages intent and purpose, and store the information in those web links on their search index/database.

When anyone then searches for a query that your website page answers, the search engine can show your web page alongside other pages to the searcher in the search result page.

This is the first stage in getting your website ranked on Google.

To know whether your website has been indexed, browse your domain name with /robots.txt placed at the end.

 i,e, https://domainname.com/robots.txt

If it returns empty, then your website has not been indexed

The first part in getting your website crawled and indexed is to verify your website on Google Search Console. 

Once that is done, then you would request Google to crawl your website by submitting your  XML sitemap.

The XML sitemap can be created using SEO plugins like Yoast, Rankmath, etc.

You would then need to wait a few days to allow Google to crawl your website and index it.

Creating a Robot.txt file in the root directory of your website is also one way to get Google and other search engines to read your instructions about which of your web pages to crawl or not to crawl(in case of protected pages) and they will follow such instruction in crawling through your website

  • Your website contents are unoptimized for search.

It’s one thing to have your website indexed, it’s another thing for the indexed website to rank on Google for selected keywords.

If you do not optimise your content for search engines, you might find it difficult to rank the web page.

Of course, if your website blog post is written in depth for the reader, it’s possible for it to rank on Google for a keyword after a while even if you’ve not deliberately optimised it for search.

However, intentionally optimising your content for the reader to digest and for Google to understand the intent makes it faster for your web page to be ranked higher on Google and other search engines.

  • Not Having External Website Linking To Your Website

This is another search engine optimization step often ignored by website owners.

Your website might not be indexed if it is not linked from an external website and if it did get indexed, your website ranking might be low, thereby not causing your website to appear in the first page of  Google’s Search Result Page (SERP\)

You would need to create a high value content that is link worthy and reach out to other website owners or bloggers to link to your website content especially if they have linked to a content like yours before.

You should also take note to link from your old website content to your newly created website content.

This will fast track the indexing of the new website content  and help increase the chance of the web page link being ranked.

11.  Not Having Enough Organic Search Traffic On The Website

Despite the fact that your website is seen on Google, you might begin to find your traffic drastically reduced or not even rising at all.

Why Your Website Has Low Volume Of Organic Search Traffic

There are many reasons to your lack of generating organic search  traffic which includes:

  • Not Having Enough Quality Content

Getting people to visit your website is all about providing valuable content for them to consume on your website.

Without enough valuable content, there is really no incentive for people to visit your website.

Besides, your website would rank only if you have contents that can be ranked by search engines, which will lead to getting organic traffic.

So the one way to get ranked and have people visit your website to consume what you have is to actually create contents that people are really searching for.

And not just create contents, but create contents that are deeply valuable so much your site visitors will be eager to return for more valuable contents you will publish.

If you fail to do this, it’s 100% certain you would have your organic traffic to your website reduced as people will notice your website as having low quality contents.

  • Having High Bounce Rate

Just like the point stated above, you need valuable content to drive traffic to your website. 

However, many web owners are publishing low quality content that does not solve people’s problems or solve the intent of their search that led them to your website in the first place.

This leads to people bouncing off your website as soon as they land.

And what happens when this becomes a norm, those who leave would hardly return to your site, thereby reducing your chance of maintaining organic search traffic generation to your web pages.

  • Not Using Search Console, Analytics and/or Other Tools To Monitor Traffic and User Behaviour

Creating quality and valuable content is all about knowing what people are interested in the most, and giving it to them. 

Without monitoring which keywords are bringing you a number of traffic, and how your users are interacting with your website, it will be difficult to be accurate at creating more content that your users want.

And if you keep creating content no one is searching for, or low quality content, you may observe that you wouldn’t see traffic coming to your site, at least not at the period when the information you’re creating contents about aren;t that wanted.

  • Having Broken Links

Having too many broken links on your website without resolving them often causes bad user experience and might also affect your ranking on search engines.

This, in turn reduces your traffic generation potential to your website.

You can fix these broken links by redirecting them to the new page they lead to.

  • Not Sharing Your Post On Social Media

Aside from getting organic traffic from search engines, you can also get them from social media.

Not having consistent social media marketing execution is tantamount to doing a disservice to your business.

If you must grow your business, you must employ social media marketing to drive organic traffic to your website while you await it being crawled, indexed and ranked on Google.

This will lead to having some initial inflow of social traffic to your website.

  • Not Employing Email Marketing

While it is great to drive traffic via search engines and social media, the truth remains that you don’t own this traffic.

The traffic you own and can keep every day is your email list.

Sharing updates to your email list is one of the fastest ways to get eyeballs on your new contents.

The problem however lies in whether you’ll quickly implement email marketing as a matter of urgency now or whether you wouldn’t.

You employ email marketing by getting your website visitors email address in exchange for a lead magnet you’ll send to their email address.

These visitors are now in your database and from there you can keep sharing your newly created blog posts with them and have the first influx of traffic to your website immediately you publish new content.

 

C.   CONVERSION PROBLEM.

Conversion is any task you want your site visitors to accomplish, ranging from the macro conversion like purchase to other micro conversion like booking a call or signing up for an email newsletter.

Major website problems related to conversion include:

 

12. Not Converting Traffic Into Leads 

Your website might not convert enough traffic into leads for many reasons.

Assuming you have done the work and traffic is being driven to your website maybe via organic search engine or organic social media or paid advertisement.

However, all these efforts would go to waste if your website visitors fail to be converted into leads that you can subsequently follow up and convert into customers.

Why Are Your Traffic Not Converting Into Leads?

Below are some of the causes for this problem:

  • Your Website Has Too Many Distractions

If you’re sending your visitors to your homepage that is built with too many buttons to be clicked on, or to your blog post with too many sidebar distractions, you are giving your visitors too many options to choose from and they might end up not choosing any.

You want to send them to a landing page instead where they take one desired action, and when you send them to your blog post, you want to have one primary action you desire them to take and reduce your side bar distractions or if possible, take them away altogether.

  • Not Using Content Upgrade

When you send your visitors to your blog post whether via organic or paid ads, converting them into leads should be your utmost desired action you want them to take.

Using content upgrade, a strategy whereby you promise them an extra resource at the end of the post to complement what they’ve just read in exchange for their email address, is one solid strategy to convert them into leads.

But most website owners just place their “subscribe to our newsletter” forms on their blog post, giving their visitors no incentive to subscribe and this will really reduce your chance of converting the visitors into leads if you keep doing this also.

  • Not Using Lead magnets in every post.

Like content upgrade, lead magnet is the incentive you promise your visitors in exchange for their email address.

However unlike content upgrade where you give them at the end of the post, you can place your optin forms with lead magnet at any section of the post or even trigger it to appear if a visitor reads to a particular point or if the visitor wants to exit the post so you get to convert them even before they read through the whole post.

Doing this will drastically increase your chance of getting more visitors converted into quality leads you can later sell to.

  • Providing Irrelevant Lead Magnets 

It’s one thing to incentivize your readers to subscribe with a lead magnet, it’s another thing for that lead magnet to be a relevant incentive.

Giving irrelevant incentive or a valueless incentive wouldn’t propel your visitors to become leads and even if they do, you risk the chance of losing them if you’re giving them something worthless.

Your lead magnet must be relevant and something of value that you could otherwise have sold. 

Using this kind of leading magnet will not only get your visitors to be converted into leads but it will also build trust in their minds, having received something or great value for free.

 

 13.   Not Converting Leads Into Customers.

Going through the hurdle of converting visitors into leads is meaningless if they will never be turned into customers.

Some of the reasons your leads might not convert into paying customers include:

  • No Consistent Communication/Follow up

Many times the reason leads are not converted into sales is usually because there’s no constant communication with the leads.

To increase your conversion rate, you would need to continue revealing the payoff of your Offer to the leads until they are ready to buy.

  • Not Aligning Your Message To The Buyer Journey

It’s one thing to follow up, it’s another thing to follow up rightly.

Understanding who your customer is, what problem he wants solved, his aspirations and the journey he takes before purchasing your Offer will help you in aligning your message to the buyer journey and help fast track the sales conversion.

  • Not Using Great Copy That Reveals The Value Of Your Offer and Compel Your Leads To Buy.

Your copy is your salesman in writing.

Ineffective copy leads to low sales.

To increase your sales, you should endeavour to understand how to write a sales copy that sells.

You can as well employ copywriters to help write your sales copy if you really do not have the time to learn.

  • Your Sales Page/Funnel Is Too Complicated.

Your sales funnel is a series of pages that lead your visitor into becoming a lead lead then a customer.

A complicated sales funnel sometimes will mean that you’re making it hard for your prospective buyers to make a purchase.

You’ve got to make your buying process very easy and straight to the point as your goal is to make sure people get to make that purchase in as few clicks as possible with an easy to use payment process..

Your Call

You have learnt the 13 problems businesses will probably face with their website and how to ensure you deal with those problems head on before or as you create your website.

Are there other common website problems I didn’t cover?

Or do you object to some of these common website problems?

Kindly share them with me in the comment section below

Want me to create your membership website?

create a membership website with wishlist member

Bonus: Click to download the PDF version of this post

Categories
Marketing Intelligence

How To Acquire More Clients As A Lawyer In Nigeria

Are you such a Lawyer whose name rings in the minds of many of the people requiring the services you offer?

When the names, contacts, and websites of lawyers with clout are searched for on the internet, does your name come up in the search engine, on social media or on the lips of the people needing your service?

If not, do you desire to make yourself known and let the world benefit from the wealth of the service you have to offer or are you just content being the local lawyer in that small neighbourhood?

If you are tired of being in oblivion, how do you then become such a respected lawyer like Femi Falana, Abimbola Akeredolu, etc.and acquire more clients as a Lawyer in Nigeria?

The secret is what you're about to learn in this post.

But just before I continue...

First, you know you are in the Legal market, right?

And you're aware the Legal profession is still a business even though it's such a noble one, yea?

Having to choose between outright advertising in order to acquire clients for your service and strictly following the Rules For Professional Conduct(RPC) which limits the use of advertising a Lawyer can engage in, has become a headache for some Lawyers in Nigeria.

Well, you shouldn't have to choose between the two options.

What if I tell you it's possible to acquire lots of clients as a Lawyer in Nigeria without having to break the written rules?

If you are a Lawyer practicing in Nigeria, this post is aimed at helping you acquire as many clients as you want just as the legends in the Legal profession have done it.

Without further ado, let's get right into the 7 ways by which you can subtly advertise your service and get yourself known to potential clients without soliciting for briefs and breaking the RPC (2007)

What Will I Learn?

9 Ways To Acquire Clients As A Lawyer In Nigeria

1. Come To Terms With The High Value You've Got To Offer

If you do not see yourself as a well respected legal pratitioner, no one will.

The society will treat you and perceive you exactly the way you perceive yourself.

Do you see yourself as a highly valued lawyer people are privileged to work with? Then carry yourself that way!

Others may call it packaging, but that is the way you will be able to attract those looking for well to do, knowledgeable and efficient lawyers who know their onions.

To acquire more clients as a Lawyer in Nigeria begins with being seen as a person of value and it begins with your perception about yourself and the way you portray it to others.

You accomplish this by:

  1. Picturing and recognising yourself as the best in town at what you do
  2. Be really good and efficient at what you do by always learning and practising
  3. Put your best foot forward always whether in your dressing, pictures on the internet, manner of approach, your opinion pieces,  or use of the social media

2. Get Online Searchers Asking For Your Legal Aid

In this 21st century, one of the fastest method of attracting potential clients and getting them to queue up at your space, and knocking at your door to become your client is by creating a lead generation website.

Your lead generation website, unlike a traditional website, is designed to specifically turn visitors into potential clients by getting them sign up on your website in exchange for your helpful and powerful magnetic content that addresses their pain points and desires.

As people search online for solutions to their pains, they come across your search engine optimized website promising them information that contains solution to the very problem they are facing.

Since they want to move away from their pain and they find your website ebook or video content helpful, they can as well immediately reach you to help fix their pain.

You accomplish this by:

  1. Setting up the lead generation website.
  2. Creating the high value written or video contant that addresses their specific problem
  3. Turn the content into a lead magnet and give them in exchange for their email address
  4. Immediately get them to request for an interview on your available scheduled times using softwares like Calendly.
  5. Close them as clients if they are fit for your service and ready or keep following up on them if they are not ready

3. Get Them To Easily Find You

You have a website now, so what next?

You are a Legal Practioner....

Your potential clients will only get to know you are one they can trust when they begin to see and read legal opinions published by you on matters they are very concerned about.

Now you have at your disposal the tool to let your voice known by your target audience anywhere in the world...

You do this by publishing blog posts that addresses their pain points and your legal opinions on trending societal issues.

When you combine Search Engine Optimization and Social Media Marketing to your published written or video contents...

You open to yourself the avanue to be easily found online via search and social media.

And you give yourself the opportunity to thrive and become the go-to Lawyer when anyone need help in such aspect.

You accomplish this by:

  1. Publishng blog posts consistently on your website
  2. Publishing Legal opinions consistently on your social media accounts
  3. Optimize your blog posts for search engines
  4. Share your published blog posts on social media
  5. Build rapport with your followers and subscribers.

4. Increase Your Speed Of Recognition

If you have started publishing your legal opinions on your website and social media, that is a great start.

However, not many people might get to know or read your contents at the start.

If you want to reduce the time for you to get recognized by worthy clients, your best bet is to advertise your legal opinion.

Doing this wouldn't break the RPC Rule 39(2) and (3) as you wouldn't be soliciting for professional employment, nor will you be critiquing any other lawyer.

The ads for each of these publications wouldn't stay too long also as to cause annoyances to those to whom they are directed.

Your primary purpose of running the paid ads for your contents is to get people know quickly that you exist and get them pay attention to your opinions on your website and social media.

5. Be Known For One Thing

While it is great to be a lawyer practising the different aspects of law, most serious clients that need serioous minded lawyers will only go for those who specialise in a certain aspect of the law.

Being known as  Immigration Lawyer, Corporate Lawyer, Criminal Defence Lawyer, or Transactional Lawyer puts you in a better advantage to getting serious minded clients than being known as a General Practice Lawyer.

So, while you may pratise other aspects of law, it is to your advantage that you are mainly known for one or two aspects of law.

 And to get this right into the mind of your target clients, get it written every where for all to see on your websites and social media profiles.

6. Be Ceative With Educational Trainings

Apart from publishing contents on your website and social media, I have seen this method very practicable when my Lawyer friend practised it.

You have chosen a niche for your legal profession, now you can take it to the next step by hosting Free training sessions.

This can be done most likely in a social media group like Telegram and you invite your followers, subscribers and many others to the group training.

You will achieve a faster level of result as you will be giving direct help to your specific target clients who are right there at your finger tips wanting to know more.

Once they are satisfied with your level of mastery in the aspect of law, then you already have tons of group members queing up to be your clients.

7. Get Known For a Cause and Help With Pro Bono Work.

Many of the known Lawyers all over the world are known because of the cause they chose to follow.

Whether its a civil right cause, or a politically motivated cause, or any other cause, these Lawyers distaingued themselves by offering either Pro bono work or they work at a very reduced rate.

Simply identifying with the less privileged in an area could literally cause people online to rally round and begin to retain you as their Lawyer.

8. Get Into the News

In business, positioning is the key to becoming relevant to interested clients.

Getting your publications published in newspapers and online medium is one way to increase your credibility and get more people aware of your legal service.

As you increase your own effort on your website and social media, you will also begin to get your opinions and thoughts taken up by these news media and published as news on their platform.

All these will eventually shoot you up as a thought leader in the Legal space and get people seeking your services when needed.

9.  Get Into Partnership With Your Dream 100

Your Dream 100 are those influential people who  are leaders over the congregation of your dream clients.

If you are a commercial/corporate lawyer for instance, admins of business related Facebook groups, high value twitter business influencers, bloggers in business niche, etc are your Dream 100.

You must however note that to get the attention of these high valued people, you must have done your homework and commenced the step 1 to 8 above.

This is because people will only allow you access to their audience when you have proven yourself to be a person of value.

This is why news organisations will even interview you in the first place, when you have proven your worth in the society.

So partnering with your Dream 100 by getting to write opinion pieces in their blogs and Facebook groups, called upon to educate their group members or even getting interviewed by them will open to you doors beyond your imagination.

What You Should Do Now

Now that you already know the 7 powerful and step by step method of acquiring clients as a Lawyer,

Take the first step today by creating your social media pages and lead generation websites

Want More Clients and Need a Lead Generation Website?

Fill the form below and book a call now


Categories
Affiliate Marketing Marketing Intelligence

Can You Really Make Urgent 750k With Affiliate Marketing in 30 Days?

Bonus Masterclass and Video Training: Learn How To Make 750k Per Month With Affiliate Marketing. 

Affiliate marketing got Mr. Johnson to be a recipient of ₦;1,051,999 cheque as his affiliate commission from the Expernaire platform in the year 2019.

In the Year 2020, another young man, Pascal, received his ₦;2,292,000 cheque as commission from the same affiliate network

In March 2021, a young man, Inneh Joseph, within the space of 30days made N632,000  as an affiliate commission also selling products as an affiliate ONLY via Whatsapp and beginning to enjoy the financial life he had always wanted.

What do all of these young men have in common?

With resilience to change the status quo and achieve the life of their dreams despite the present economic challenge of Nigeria, they ventured into one of the most promising business models of the age-Affiliate Marketing, beginning thier journey from this free video training here

I will show you later in this post their secret in making these outrageous and life-changing money using just their smartphones and how some combine the use of their laptop to make money with affliate marketing

Affiliate marketing as a business model has truly changed many lives and propelled many unto wealth.

Yet, there are many others who have no clue as to what it is or how to make money with affiliate marketing.

What Will I Learn?

Why Am I Publishing This Post?

Do you have a job not paying you well or are you a broke banker counting money that isn't yours and you desire an immediate financial upgrade?

In this challenging time where the best of hard working people are finding it difficult to cope with the rising inflation, increased house rent, expensive food items and a desire to escape the rabbit hole of rising economic crises of the country... 

This post s for you if you are frustrated about your low-level income and you want to start a side business that requires little to no capital using just your smartphone and (optionally) your laptop 

Rather than getting stuck with the job that is getting you not enough money to fund your life dreams, why not begin to make money with affiliate marketing until you begin to make double your salary and then quit your job to live the life of your dream?

I have decided to write this post so that by the time you are done reading, when you take action, you also will join the league of those making six, seven and if possible, eight figures monthly with affiliate marketing.

What You Will Learn

While it is not enough just to know about how to make money with affiliate marketing, your ultimate goal reading this post is to implement what you will learn.

By the end of reading today's post, you should have understood:

What affiliate marketing is

  1. How to choose which product to sell
  2. Where to find products to sell
  3. How to promote your affiliate products
  4. How to set up a stong affiliate marketing business
  5. Basic skills you require for a successful affiliate marketing business.
  6. Why many people fail with affiliate marketing

Click to Download The PDF verision of this post now

Let's begin quickly with the first lesson:

What Is This Money Harvesting Business Called Affiliate Marketing?

Affiliate marketing is the business model whereby an individual or a corporate organization known as an affiliate is paid a commission by another business for referring leads or customers to the business.

The marketing efforts to bring these leads or customers to the business are carried out by the affiliate in order to get customers to buy from the vendor.

As simple as it is to define, there are many people struggling to make a single sale via affiliate marketing.

You will think everyone should just get it and become very wealthy.

But those who understand the system are reaping the fruit of this very strong business model.

The remaining paragraphs below will show you the godfather strategies to make money with affiliate marketing.

How Does Affiliate Markeing Work?

Here is the simple process of how affiliate marketing work:

Step 1

Vendors or businesses create products for sale.

Step 2

They then create an in-house affiliate program or they outsource to affiliate networks

Step 3

Individuals also known as affilaites or publishers sign up as affiliates to promote the products.

Step 4

Once confirmed as affiliates, they get their affiliate links with unique ID (cloaked with cookies) to promote the products

Step 5

Affiliate places the links within their funnels and run traffic to it.

Step 6

The visitors click the link leading to the vendor's or affiliate network's website where they buy the proucts.

Step 7

The affiliate system (with information from the cookie) records the sale against the referring affiliate.

Step 8

The referring affiliate is then paid his or her commission for the sales made.

As I wrote in number 2 above, you can either join an affiliate program created by the vendor or join the affiliate program through the middle man called an affiliate network.

Below are some of the best affiliate programs you can join immediately as a Nigerian

11 Best Affiliate Programs To Join In Nigeria

These are some of the best affiliate programs you can join in Nigeria and start making money promoting their offers:

  1. Getresponse
  2. ActiveCampaign
  3. Bluehost
  4. Buildapreneur
  5. Interserver
  6. Jumia
  7. Konga
  8. Clickfunnels
  9. Groovefunnels
  10. Shopify
  11. Cartflow

And if instead you want to join an affiliate network, I recommend the following below:

7 Best Affiliate Networks You Can Join In Nigeria

Here are the 7 best affiliate networks to join in Nigeria:

  1. Expertnaire
  2. Share a sale
  3. Commission Junction
  4. Rakunten Adevertising
  5. JVzoo
  6. WarriorPlus
  7. Impact Radius

How Much Can You Make With Affiliate Marketing?

There is no limit to the amount you can make with affiliate marketing.

There are affiliates who have made ₦1,000,000 per month simply promoting affiliate products even on their WhatsApp and there are those making up to ₦100,000,000 a year.

It all depends on your marketing strategy, how large your buying audience is, and how well you can close sales.

Imagine promoting a product worth ₦30,000 and your commission is 50%, meaning you earn ₦15,000 for every sale.

If you could make ONLY 3 sales per day( of which you can make more), that means you earn ₦45,000 daily and within 30days, yo have earned at least ₦1,350,000.00 just selling one product you didn't make!

And what if you are very lazy and you make just one sale per day?

You will still end up making about ₦450,000 in 30days of consistent sale per day.

Can you now see that to make money with affiliate marketing is as seasy as it gets but requires employing strong strategies you will read on in the next section

Setting up a strong affiliate marketing business system is the secret to making the most with affiliate marketing and you can start learning that in the next section

How To Set Up A Strong Affiliate Marketing Business With Expertnaire

Heads Up

Many affiliate struggle with affiliate marketing because they lack the required skiils and strategies to employ in making affiliate sales.

But JUST ONE THING common with every successful affiliates on the Expertnaire platform, including those 3 mentioned above is they got themselves into the very known but rarely emphasized 72IG implementation program now selling at ₦50,000 and shooting up in price very soon.

By the way, Expertnaire is the affiliate network in Nigeria created by the famous successful enterpreneur Toyin Omotoso

Understanding the underground playbook used by these affilates is your secret to making money with affiliate marketing which you wouldn't see in the free videos and contents online.

With that said, lets' get right in to the strategies employed by these super affiliates so you also can begin to make money with affiliate marketing.

Like every other business, making money with affiliate marketing regardless of the affiliate network you are working with  boils down to setting up 3 fundamental units of your business which are:

  1. The Offer
  2. The Funnel
  3. The Traffic

1. The Offer

Before you begin with this business, you would first determine what niche you want to focus on. Always ensure you focus on the niche you are most comfortable focusing on and that has a huge buying audience size.

Having made your decision, then apply to be an affiliate and get confirmed.

Once you get your affiliate product links, then your next step is to plan your marketing strategy.

Part of your marketing and sales strategy is to determine how you want to present the product to the visitor.

You can decide to just promote the product alone by attaching the link as a text link on your blog posts, email newsletters or social media posts expecting people to click and buy.

You can as well attach extra bonuses for those that will get the product through your affiliate link and spur more people to convert to customers because of the bonuses.

Having a strong offer is the key to converting more of your traffic into buyers

2. The Funnel.

The funnel is the process and mechanism set up to convert your cold audience to a warm audience and then to customers.

It can take various forms some of which are:

  1. Sales Funnel
  2. Content Sales Funnel
  3. Email Funnel
  4. Social Media Funnel

Sales Funnel

This is the traditional way of building your sales funnel.

You lead your traffic to a landing page containing an opt-in form to collect their email address in exchange for a lead magnet and you then lead them to the sales page where they buy the product.

Content Sales Funnel

This is the same as the sales funnel above except the fact that the traffic comes from reading blog content on your website.

By clicking a text link or a content upgrade on your website, the visitor is redirected straight to the product sales page or to your opt-in page from where he or she is redirected to the product sales page

Email Funnel

Knowing that the purpose of the funnel is to get your visitor to know, like, and trust you, following up on them via emails is the purpose of taking their email address in the first place so they can finally buy the products if they didn't the first time.

With the email funnel, you begin to follow up on your email list and market your offer to them and make your sales.

Social Media Funnel

Rather than build complex sales funnels, you can as well carry out all marketing and sales on your social media pages, be it Youtube, Facebook, Instagram, Twitter, or WhatsApp.

All you need is to get the content on your social media pages and visitors then come to your comment section or they send a message and you continue the sales conversation from there.

3. The Traffic

Traffic is the lifeblood of any business.

If you don't fill your funnel with traffic, you really will have no one to buy from you in the first place and this is the beginning of the frustration of so many affiliates.

The following are the ways to direct traffic to your funnel:

  1. Create and distribute contents consistently on social media in other to get organic traffic coming back to your page
  2. Publish and distribute your quality blog posts consistently to get search traffic to your website
  3. Run paid advertisements on social media networks to direct traffic to your funnel

In summary, the following are the 7 steps yo will need to take to set up your affiliate marketing business

7 Steps To Make Money With Affiliate Marketing

Follow these steps to start your affiliate marketing today:

  1. Decide on your niche
  2. Decide on the product you want to promote
  3. Sign up for the affiliate program or network
  4. Set up your affiliate system
  5. Be patient and consistently follow up on your leads
  6. Make sales and earn your commission
  7. Rinse and repeat

Some Plain Talk About Affiliate Marketing

Affiliate marketing can be your easy way out of financial struggle you may be facing.

However, as good as this is a solid fact, not everone who tried to go into affiliate marketing ends up successful.

There are lots of frustrated people who are still trying to figure out their way into making it with affiliate marketing.

Their problem, however, is they want to learn everything on their own without anyone guiding them personally, so they spend months and years trying to figure the system out.

The truth is,  just like any other business, there are business and psychological skills and strategies you will require before you can begin to make consistent sales with affiliate marketing.

Simply giving people your affiliate links wouldn't result in any sale and you've got to understand the art and science of making affiliate sales.

Some of the skills you will require for a robust and profitable affiliate marketing include:

  1. Social media marketing
  2. Copywriting
  3. Email marketing
  4. Web tech
  5. Positioning

Having these skills and the strategies required to empoy them towards making sales will make the difference in your affiliate marketing journey.

Hence, your best option is to follow the blueprint used by other successful affiliates and employ the various skills they have used to  become successful.

What You Should Do Now

If you have a burning passion to start making money from affiliate marketing, you need to start implementing what you have read right away.

Feeling a bit overwhelmed and want personalized training on how to make with affiliate marketing using:

  • Smartphone and WhatsApp (Like Inneh Joseph and many others) and/or
  • Paid ad and Sales funnel?

What you actually need to be successful with affiliate marketing now:

  1. A smartphone with internet connection
  2. WhatsApp on your smartphone
  3. A Laptop with internet connection (for you to master affiliate marketing as a complete digital marketing business...optional if you are using Whatsapp funnel)

If you meet the above criteria and have a serious desire to save yourself from financial instability, then click to watch this FREE Video training now to begin your affiliate marketing business

Categories
Uncategorized

3 Best Conversion Metrics

Hey friend, I thought of sharing with you 3 conversion metrics by which you must measure the success of your website/funnel conversion.

What Will I Learn?

Bounce Rate.

Are your website pages and copy  designed and written to keep visitors on your website and get them go from one page to another or do visitors bounce back on getting to your website?

You must always measure the performance of each page on your website.

Just make google analytics your friend and start optimizing your pages design and copy (the headline, structure, content) so visitors can spend more time on your website. 

Of course, you should know this affects Google ranking of the relevance of your website.

Lead Conversion Rate.

You didnt create your website or funnel just for show.

You created the website so you can grow your business with it.

Your business will only grow when you generate leads and sales every day.

So it is vital to measure how the pages of your website are converting visitors into leads.

You shouldn’t just be content with having a website, you should ALWAYS see that visitors on your website are getting converted into leads.

Ensure you place optin forms at strategic places on your website and use content upgrades so you can have more people subscribe to your newsletter.

Making google analytics your friend and using tags will let you know which form and page is Converting and its conversion rate.

Then you can optimize the whole page or the forms depending on your metric.

Sales Conversion.

Well, except your website is just for information or branding purpose, I guess you want to make sales on it.

Your google analytics , tag manager and Facebook pixel can also help you see your abandoned cart rate, and your sales conversion rate.

Knowing this will help you tighten any lose part of your website and optimize your website for more conversion.

Go work on this short guide and watch your Conversion rate increase.

Categories
Uncategorized

10 Must-Have Features Of A Good Website

Have you ever been involved with a company without first checking out its website?

You rarely do, yea?

While businesses can often succeed without having a website, studies have shown that 80% of buyers check out the website of any business before making a purchasing decision.

I can bet that you do the same too….am I right?

Whether you’re buying a product or service, you want to make sure the business you’re dealing with is genuine and the first thing you check is most likely the website of the company. 

According to recent statistics, over 60% of small businesses have taken the challenge to change with time and have a website created for their businesses.

Whether you’re a solopreneur, a small business owner, a consultant, or even a job seeker, the demand of this decade requires you to have a functioning website in order to beat the crowd and win against the competition.

When you finally decide to have your own website created, you must take. note of these features,  let your web developer be aware of each of them, and build get the website built with the features in mind and certify them before you ever sign off on the project.

What Will I Learn?

You Don’t Have a Great Website If It Doesn’t Have These Features

1 Command Credibility With Its Aesthetic Design

Add alt textETQ website

A  beautifully designed website gives your business credibility before prospects and builds trust for it.

You can’t afford to sign off on an ugly website especially when you’re not so famous that your fame is enough credibility for your business.

Websites like ETQ stand out amongst the top most beautiful websites in the world.

2. Easy To Use With Clear Call To Action

A good website gives your prospect easy navigation to every part they need to get to in order to find out all about your business.

You must certify that your website is well structured and can be browsed through by anyone.

You want to ensure that your website also provides a clear call to action for your visitors so they can easily take the action you expect them to take on each page of your website.

You can ensure that by going through the website yourself without any supervision by your web developer.

3.  Can Increase Average Order Value and Give Greater Service to your Customers.

Add alt textNo alt text provided for this image

If you already have many offers for your customers a great website will have a 1 click upsell on the checkout page or/and take the customers through several other offers on the buying process before he or she eventually leaves the website. 

This process is often called a sales funnel and your website should have at least 1 incorporated.

Crossrope does it well by adding a one-click upsell to your order as seen in the above picture.

4.  Convert Visitors Into Leads

Add alt textNo alt text provided for this image

The majority of your site visitors won’t convert into customers on their first visit.

Your website must be built to convert these visitors into leads for you to follow up with them via email marketing, messenger marketing phone marketing, etc.

Like I did on my website, an email capture form should be placed on your website either as a pop-up or embedded with an incentive to collect the email address of your prospects so you can convert them into customers via your email follow-up sequences.

Read: How To Design A High Converting Ecommerce Website In 2021 The Best Way

5. Great Performace and Speed.

No one wants to spend time waiting before your website finally loads.

Your prospects have too short an attention span to be patiently waiting for your slow website to load.

You must ensure your website is optimized for speed.

6. Built For People  Search and Social.

Okay. I know this isn’t the primary job of a web developer, but it’s very important you take note of this before launching your site.

The contents on your website should make sense to your visitors.

Having written the contents for your visitors’ consumption, the content should be optimized for search so your website can be easily ranked by search engines.

Your visitors should also have the ability to share your content on social media and give you more traffic thereby.

7. Creates Urgency and Desire

Related to number 6 above, your website should be built to stir desire for your offer in the mind of your prospects.

The design, copy, and structure should give your prospects a sense of urgency to quickly purchase your offer.

8. Great On Mobile

Since you know already that majority of your prospects will surf your website from their phones. you must ensure your website is mobile optimized and responsive.

Websites that are not mobile responsive are often a pain in the neck to visitors. Having your website built for mobile is one thing you must ensure before you sign off on your website development.

9. Optimal Security.

Your website should be built with the highest security measure put in place.

In this age where data security is a major deal all over the world, you don’t want to mess up with your customers’ data, allowing it to be breached by hackers.

You must at the minimum, ensure your website is encrypted,  having an SSL certificate.

10. Easy To Operate

Yes, we know your website is built for your customers in mind hence why every pointer we have discussed so is far towards having your customers use your website satisfactorily. 

However, you should also know that you or your staff who will be operating the website must find it easy enough to operate.

Hence, always agree with your web developer to create a video walkthrough of the website before you sign off on the website project.

Your Assignment

Now that you know the pointers, jot down each one of them and paste them in a place you’ll never forget so when next you’re about to hire your website developer you give him or her these pointers and begin your discussion from there.

And if you would like to hire one of the best WordPress and Shopify web developers, kindly reach out to me here.

Having learned the 10 must-have features of your website, you now have the privilege and sacred duty to pass on this post to your circle of influence by sharing it.

Do you know more ways a high-converting website can help grow your business?

Kindly share in the comment section below and let me learn from you too.

Categories
Quick Post

Just Before You Decide on Building That Website

Before you build your website, ask yourself this question.

“To what purpose am I building this website?”

What is the website meant to accomplish?

Except you just want to have a website for the sake of having one, I believe you should have a goal in mind.

Having such a goal in mind will help you focus your attention and energy rightly on what solution you should have and how it will fulfill the purpose.

Are you looking to build credibility or show expertise on a subject? Will a blog suffice for that?

Are you looking to generate leads from paid ads? Maybe a landing page/funnel will suffice?

Do you need to sell an ebook, an audio or video course? Will a sales funnel, or learning management system suffice?

Are you a school owner? How about having a school website plus school management system?

Are you a business owner,? Will having a traditional website do the job of showcasing your business to the world?

Before you make that call to your Web developer, ask yourself now what you really want to accomplish.

Categories
Design Intelligence

How To Design A High Converting Ecommerce Website In 2021 The Best Way

Do You want to learn how to design a high converting ecommerce website that sells like crazy?

Anybody can set up an online store on platforms like Shopify, or Woocomerce and begin selling the next day.

But building a high converting ecommerce website goes a step further.

You want your eCommerce website to convert more visitors into buyers and you want your buyers to be happy shopping on your site.

Whether you’re building the ecommerce website for yourself or for your client, it is important that you optimise it for high conversion.

Who wants to buy from a site that looks boring, unattractive, with no clear navigation and very slow?

No one, right?

And you definitely don’t want your ecommerce website to turn out that way.

By the time you’re done reading, you’ll have optimised your ecommerce website for high-conversion and you’ll be able to see more sales and less bounce rate or cart abandonment.

And you’ll also have a list of plugins I use in designing high converting websites.

This post is for you if you want to design your website for high conversion.

If rather you want to learn how to design a high converting ecommerce website from scratch using woocommerce or shopify, read the blog posts below :

How To Build A High Converting Woocommerce Website

How To Build A High Converting Shopify Online Store

What Will I Learn?

Decide On Your Conversion Metrics

You can not really state whether or not your website is converting if you don’t have any metrics to measure the conversion. 

What are the goals, the means, and the end goal that your website should attain? 

Getting the sales shouldn’t be the only goal. Several goals, when achieved, lead to the sales. 

Some of your conversion metric can be:

  1. Online sales 

This is the end goal for most ecommerce website. You want to ensure visitors make the purchase and customers make repeat purchases 

  1. Add To Cart 

Online sales wouldn’t be made unless products are added to cart. The number of visitors on your website versus the number of those who added to cart should be measured 

  1. Email list subscription 

You want to have a way to reach your visitors without always having to spend money on advertising. Getting them to give you their email address should be one of your most important goals. 

  1. Add To Wishlist

Not every visitor that visits your website is ready to make a purchase right away. Measuring add to wishlist gives you an insight into what your site visitors really desire to buy and how you can ensure the sales process is completed

  1. Social Shares

Among other things, your conversion metric might be the number of those who love your website and its products enough to share with their friends on social media. 

Best Practices On How  To Design A High Converting Ecommerce Website 

Having set your conversion goals, the following best practices should be put in place in order to have your ecommerce website optimised for high conversion.

1. Use High Quality Product Images and Videos

You want your ecommerce website to stand out and be perceived as being credible.

Using high-quality product images and videos on your product pages makes your eCommerce website have an appearance of excellence and professionalism.

2. Use Search Engine Optimized Product Descriptions

With Quality Product images and videos, writing persuasive and search engine optimized product descriptions will get your product descriptions in the front of potential buyers in the search engines.

It will also ensure they are persuaded to add the product to their cart and eventually buy.

3. Install An Optin Popup

An Optin popup or any other optin form placed strategically on your ecommerce website ensures that your visitors are able to give their email address in exchange for any gift like coupons or free shipping

With your visitors’ email address, you are able to follow up on them and convert them into .buyers in the future.

4. Add To Cart Button On Homepage

Some websites overlook the fact that humans always want the easy way out.

Offer your website visitor an opportunity to add to cart directly on the homepage without first having to clickt to the product page before adding to cart.

This ensures they can add to cart and proceed to checkout directly without any hassle.

5. Checkout Option On Homepage

Shorten the steps taken to the checkout by offering your visitors an option to checkout directly from the homepage once they add to the cart.

This ensures they have easy buying experience on your site , the bounce rate is made lower, and there is higher conversion.

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6. Headless Checkout Page

The checkout page is one of the most crucial pages in an e-commerce website.

Having a headless checkout page, that is, the checkout page without the header menu navigation, ensures your visitors have only the checkout fields to focus on and any other distraction is greatly reduced.

This increases the rate at which purchase is made at the checkout page.

7. Countdown Timer Placed At The Product And Checkout Pages

This probably should be one of the most important best practices in designing a high converting website.

Placing countdown timers as seen in the image below help in getting your visitors to make their purchase in earnest, thereby preventing being distracted and abandoning the product at checkout page.

8. Order Bump At The Checkout Page

This feature allows you to place a product one-click upsell right above the place your order button at the checkout.

This helps to increase the average order value of your buyers and make more sales for you.

9. Add Latest Purchase Notifications

With this feature, you’re able to increase your average order value by offering your buyers more complementary value to what they already ordered.

This Fear Of Missing Out (FOMO) feature gets to make your ecommerce website appear more credible.

Buyers want to be sure they are surfing on a credible website .

The notifications will not only give them assurance that your website is busy, it will also get them to make the purchase for the fear of missing out on what’s being purchased on your website

10. Add Reviews To Your Cart Page

People are more prone to make decisions based on the recommendations of others, even of those they have never met before.

Adding the reviews of others to your cart page ensures that your visitors have more reasons to make that purchase.

11. Add Trust Badges To Your Product Pages

Humans have a way to place their trust on a website that appears to be trustworthy.

Adding trust badges to your site therefore is one of the biggest favor you’ll do your business in order to win the trust of some skeptic visitors and increase your conversion rate.

12. Add A FOMO POPUP On Exit

Distracted visitors who want to leave the website can be met by an exit popup that promises a discount or any other entising gift that lures the visitor to stay on the site and make a purchase.

Adding an exit popup on your eCommerce site can greatly lead to higher conversions.

13. Improve The Site Speed

No one wants to visit a very slow website. It is said that human attention to span is less than 8 seconds.

You don’t want to put off your site visitors with a slow website.

One of the first thing to ensure on your site is to optimize it for speed and ensure it loads completely in less than 4 seconds.

It has been proven that the higher your site speed, the higher the conversion rate you will have.

14. Use Clear Call To Action

Using clear Call To Action that tells your visitors what to click on will help to drive more conversions.

You don’t want to assume that your site visitors know what to do.

Your job is to tell them what to do, whether to add to cart or place order or add to wishlist or add to waiting list.

15. Use Clear Navigation Path

A lot of websites have high bounce rate because visitors don’t know where to click upon to get to their desired place on the site.

Providing your site visitors a clear navigation path that takes them through the most important parts of your website will greatly help on having high conversion on your site

Now, Optimize Your Website For Higher Conversions.

Now that I have given you the basics on how to design a high converting ecommerce website, It’s time to implement the various best practices and ensure your website becomes a busy market place.

Get your domain at Namecheap and your hosting set up on Interserver (if you’re using Woocommerce) or use a self hosted platform like Shopify or Bigcommerce.

InterServer Web Hosting and VPS

Implement the best practices above and you’ll be on your way to having a high converting website.

Now I bet you know how to design a high converting eCommerce website.

Share this post with your folks if you got value from it and let me know in the comment section what other ways you can build a high converting website

Categories
Design Intelligence

How To Build A High Converting Woocommerce Website In 2021 The Best Way

Looking to build your own ecommerce website using Woocommerce?

Imagine having to wake up to fid out customer have ordered your produts from your websites without having to bother about sending those social media enquiries you often get before purchases are made…

The feeling you get knowing your website is there as a sales man to convert every visitor into a customer while you get busy delivering the products to your customers…

This post will give you the most detailed steps on how to build a high converting Woocommerce website from scratch whether you’re building it for yourself or for a client.

And you don’t have to be a programmer to have your Woocommerce website built.

Although learning programming might be an added advantage if you want to have more custom website built and in depth customization done on your website.

Within the next 15 minutes, you’ll have set the foundation for a great and world-class eCommerce store based on Woocommerce if you follow through with the steps below

What Will I Learn?

Why Woocomerce As A Platform?

While there are many ecommerce platform out there, one of the best platform is Woocommerce.

Woocomerce itself, unlike other platforms, is a plugin, based on the most popular Content Management System in the world- WordPress.

It is a free plugin that gives you everything you need to build your ecommerce website.

With thousands of free and paid themes built to support Woocommerce sites, you are sure to have the best e-commerce site built.

Woocommerce allows you to add coupons.

it integrates with Facebook, and Google marketing and allows you to sell on Facebook and Instagram.

You can upload your products at once from the back end and from the app, and you can customize your site with any Woocommerce theme.

How about the ability to accept different payment methods, manage end to end fulfillment while also setting customs shipping methods and rules worldwide?

Woocmerce, along with several free and paid plugins will help you accomplish that also.

With Woocommerce, customers have the ability to create their accounts.

You can set up wishlist page, upsells, varioble products, product galleries, product descriptions, mini cart icon, and several other e-commerce features.

In fact, everything you can imagine an ecommerce should accomplish can be done using Woocommerce using thousands of free and paid plugins in the WordPress directory.

How To Build A High Converting Woocommerce Website – Step By Step Guide

  • Step 1: Choose And Register Your Domain Name On Namecheap
  • Step 2: Sign up for Interserver Web hosting
  • Step 3: Install WordPress On Interserver
  • Step 4: Install and set up Woocommerce
  • Step 5: Install and configure your theme and other plugins
  • Step 6: Upload your products
  • Step 7: Test, then Launch Your Site

Step 1 : Choose And Register Your Domain

The first step in building your eCommerce website or any other website for that matter is choosing the domain name (www.mywebsitename.com) that you’ll be using.

Among several domain registrars, we recommend you use Namecheap

Namecheap gives you an easy way to search for and register your domain name.

Search for your domain name with Namecheap in the widget below

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Once you’ve settled on the domain name you want to use and you’ve purchased from Namecheap, then go ahead to step 2.

Step 2: Sign up for Interserver Web hosting

While you have the option of hosting your website on the same hosting service you registered your domain, it is not advisable to do so.

Many opt for that because of the free domain name that comes with the Web hosting, for 1 year.

However, I recommend hosting your site on a different hosting service, as this gives you an effortless ability to migrate your site away from the hosting service without having to consult the hosting company

Sign up for Interserver Web hosting, one of the fastest and cheapest web hosting in the world of internet

It currently sells at 65% discount for $2.5 USD.

Interserver gives you a price lock guarantee, meaning the rate with which you register is the rate for the life span of your account and you are given unlimited storage to host your sites.

You will have the option of getting the first month for 1 cent only if you click any of the links above or this Interserver link. Just use the coupon code GETDIGITAL as shown on the header section when you click the link.

InterServer Web Hosting and VPS

Once you have signed up for your hosting using the domain name you registered on Nameserver, you’ll be given 2 DNS nameservers by Interserver or any other Web host.

Your cPanel details and FTP details will be sent to your email address also.

Replace the nameservers on your Namecheap account with the 2 nameservers you’re given by Interserver and your DNS will propagate to Interserver within 24 hours.

Step 3: Install WordPress On Interserver

Learning how to build a high converting woocommerce website begins with learning how to use WordPress.

Once you’re done setting up your hosting and while waiting for the DNS to propagate to Interserver within 24 hours, you can install WordPress on your interserver hosting or any hosting you may have registered with.

Simply login to your hosting account and from there to your Cpanel.

You can also login directly to your cpanel with the details given you by your hosting service provider.

Scroll down to Softaculous Apps Installer section in the Cpanel and click on the WordPress script.

On the Softaculous page, under the WordPress description, click on install now

Once taken to the WordPress install page, fill in all the blanks and then click install.

Once installed, you can login to your WordPress backend via https://websiteurl/wp-admin.

Step 4: Install and set up Woocommerce

At the WordPress back end, go to the menu section and click Plugins, then Add new and search for Woocommerce.

Install Woocommerce plugin, activate it and click the set up wizard to set up Woocommerce.

Once done, find Woocommerce in the admin menu section, click on the settings and go through each section and configure the plugin according to your website specifics.

Step 5: Install and configure your theme and other plugins

Once you have configured Woocommerce, search for the most suitable Woocommerce theme you want for your business from the WordPress.org repository.

You can also search directly from the WordPress back end by clicking the Themes subsection of Appearance section in the admin menu, then click the Add new beside the Themes menu.

There are thousands of free themes for you to choose from in the WordPress respository.

You can as well buy new themes from Themeforest.

I recommend you get Shoptimizer, a Commerce Gurus theme built with speed and high conversion in focus.

You can begin the configuration of your theme by installing the demo website or configuring it from scratch from the WordPress customizer area using the theme documentation as a guide.

You then install security, backup, optimization, marketing, analytics and other required plugins that will make the website a truly safe and profitable one.

Step 6: Upload your products

While configuring your theme and plugins, you may have to upload a few products to test the theme appearance and plugins effectiveness.

You can also upload the remaining products in your stock after the theme and plugins configuration.

Go to the admin menu, underneath Woocommerce, you’ll see Products.

Hover on the Products, and click Add New..

Write a great headline, upload the product images, write a powerful product description and set the price of the products.

Step 7: Test, then Launch Your Site

When you have configured all necessary plugins, configured the theme, created the different necessary pages and uploaded your products, the next step is to test whether the site is working as envisioned.

You’ll need to test the payment procedures, the emails, the optin forms and pages, the speed and every function of the plugins installed and ascertain all is working as intended.

Once every part of the site has been confirmed to function as intended, then you can have the launch of the site according to your promotion plan.

Build the Site For High Conversion

There are certain parameters that should be placed on your website for it to be optimised for high conversion and make huge sales.

This post details how to build a high converting eommerce website by focusing on at least 15 conversion parameters.

Read more: How To Design A High Converting E-commerce Website

Build your woocommerce website using the details on the post and you’ll have the huge sales made as the reward for your effort.

If you have learnt a great deal from this post, kindly share with your friends on your social media using the social media buttons below.

If you also have any question or comment, kindly comment in the comment section below.