Hi! My name is Adeyinka Ademiluyi and I am a Digital Marketing Consultant
I help small business owners generate leads and increase sales with Digital Marketing.
Using my automated customer acquisition system, I build relationship with leads and turn them into loyal customers, 3x my clients revenue and get them out of the cashflow threshold syndrome.
Get FREE ACCESS to my ebook on Why Your Meta Ads Fail and How To Turn It To a Success.
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Acquiring customers for your business, whether as a freelancer, creator, real estate agent, or coach is the only way to keep your business running.
With my customer acquisition system, I help you generate quality leads via paid ads, build relationship with them via email marketing and 3x your sales
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Finally! Why Your Meta AD Campaigns Always Fail And How to Stop the Failure
Like many other business owners, you might have run ads severally without any success.
Thinking about your newly launched ad, your mind racing, fixated on the ad
Running through your mind is the though of whether it will succeed or you are going to lose the money budgeted in the ad account without any success.
You get hopeful that this one may succeed to the extent that It is now like a gamble to you.
Your hopes are high and the time is ticking while you await the expected result…
But it wasn’t performing, then you quickly switched it off as early as possible so you don’t waste too much money.
Worse still, maybe you even funded your ad account and Facebook shut it down…ooops!
Maybe all you know about running Meta ads is to simply click on Boost Post, aimlessly choose any objective and set any targeting you think might work…
You then get your money wasted by Mark Zukerberg.
These failures are happening so much you don’t even know why, and now you’ve almost given up on running ads….
In the next few paragraphs, I’ll share with you Why Your Meta Ads Campaign Always Fail and How To Stop The Failure
Seven Reasons Why Your Facebook/Instagram Ad Fails
Although all of these steps must be taken BEFORE you ever publish your Facebook Ad, I have grouped them in the order of relevance to your buyer's journey.
Before The Ad
Targeting the wrong audience
Your campaign strategy sucks
Setting Up The Ad
Selling to a cold audience and broke consumers.
Targeting too large or too small an audience size with limited budget
Your ad copy sucks
After The Ad
Your sales funnel sucks
Your offer sucks
1. Targeting the Wrong Audience
One of the most common reasons your ad is always failing is because you are showing the ad to the wrong audience.
Your targeting sucks and it doesn’t matter what you do, the ad will always fail.
Like selling ice to Eskimos who already live in houses made of ice, you are advertising to those who are not interested at all in what you are offering.
And the main reason you do this is because you do not know your target audience.
And that brings me to the subject of …
Creating Your Customer Avatar
Everyone is not your audience.
Everyone is not your customer.
If you don’t know your customer, everyone will look like your customer.
And that is why you are not really making sales
Because you are not speaking the language of your customers, since you don’t even know them.
To make massive sales, you must know your customers even more than they know themselves.
With this knowledge, you will know those who don’t fit to be your customers and you’ll be able to sieve them out of your marketing and not waste money, time, and effort on them.
You have to know
- Who your customers are
- What problem they are desperate to solve now
- What gives them pleasure, higher status, and fulfillment
- Their purchasing power
- Where they live
- Where they spend their time
- Who their heroes are
- What they don’t like
- Their biases and prejudice
And a whole lot more.
For example, just because I run ads for business owners doesn’t mean every business owner is my target audience.
Far from it.
For now, my target audience are business owners (especially real estate consultants, coaches, and service providers) having fast selling quality offers, well optimised social media pages (with great content that create belief and sell) and having an ad budget of at least ₦200,000 per month.
Yes, I don’t want to waste time with clients who don’t have enough budget for their ad let alone budget for my ad service, and who don’t even know their audience or how sales work.
If they are making enough sales already, it means they are not ignorant of how sales work, they have a great offer and an effective sales conversion system, and they won’t just toss money at me while sitting down waiting for a 24 hour magic.
With this customer avatar I have created for myself, I am able to target the very audience that I want with Facebook ads without wasting money chasing those that are not fit for my service.
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